Market Intelligence
Know where to compete—and why
What This Is
Federal market assessments and go-to-market strategy grounded in budget intelligence and mission priorities. We help you understand where budget is flowing, which agencies are buying what you sell, and how to position for maximum win probability—so you compete where you can win.
What's Included
- Arrow Insights™ market intelligence – Deep research on federal budget trends, procurement patterns, and agency mission priorities to reveal where opportunity exists
- Arrow Blueprint™ growth diagnostics – Comprehensive assessment of your growth engine, pipeline health, and competitive positioning
- Federal market assessments – Agency-by-agency analysis of budget flows, procurement priorities, and opportunity white space
- Pipeline development and opportunity qualification – Building and maintaining a robust pipeline of winnable opportunities—from identification through pursuit readiness
- Competitive positioning strategy – How to differentiate in crowded markets and position for maximum win probability
- Account planning and relationship mapping – Strategic approach to building and leveraging agency relationships and customer intimacy
- Agency budget and mission analysis – Understanding where federal dollars are flowing, why, and how to align your capabilities to mission needs
Best For
- Companies entering the federal market for the first time
- Teams preparing market entry or growth acceleration plans
- Firms expanding into new agencies or mission areas
- Organizations needing strategic clarity on where to invest BD resources
- Companies with stagnant pipelines or declining win rates
How We Engage
Advisory Projects – Focused engagements (4-12 weeks) for market assessments, competitive positioning, Adaptive Arrow System™ intelligence or diagnostics
Fractional Strategic Advisor – Ongoing support (monthly retainer) for continuous market intelligence, pipeline strategy, and opportunity qualification
We customize our approach based on your growth stage, market maturity, and organizational capacity.
Fractional Leadership
Executive expertise when you need it
What This Is
Embedded Chief Growth Officer role (or equivalent)—providing strategic leadership, pipeline governance, team coaching, and operational discipline to accelerate sustainable growth without full-time overhead. We integrate as an extension of your executive team, bringing the leadership your growth stage demands.
What's Included
- Fractional Chief Growth Officer or equivalent – Part-time executive leadership tailored to your growth needs and organizational stage
- Executive stakeholder management – Interface with C-suite, board, and investors on growth strategy and performance
- Organizational maturity assessments – Diagnosing gaps in strategic growth capability and building roadmaps to close them
- Growth infrastructure and systems optimization – CRM implementation, pursuit governance, KPIs, and process improvement
- Pipeline development, management, and governance – Oversight of your opportunity pipeline, bid/no-bid decisions, and pursuit prioritization
- Growth strategy and process design – Building scalable systems for consistent business development performance
- Team building and coaching – Developing your BD team's core competencies, confidence, and effectiveness
Best For
- Growing firms needing senior growth leadership without full-time overhead
- Companies entering the federal market that need experienced leadership to navigate early growth
- Organizations in transition—new ownership, scaling phase, or market expansion
- Companies scaling past founder-led growth and building institutional capability
- Firms designing strategic growth capability for the first time or overhauling existing processes
- Teams navigating leadership transitions or preparing for M&A
How We Engage
Part-Time Executive Roles – Embedded leadership (10-20 hours/week, 6-18 months) as your fractional Chief Growth Officer or equivalent
Retainer-based Support – Ongoing strategic guidance, coaching, and oversight on a monthly retainer basis
Project-based Leadership – Focused engagements to build specific capabilities (BD process design, pipeline governance, team development)
We customize our approach based on your organizational capacity, growth stage, and leadership needs.
Capture Strategy
Win your most critical opportunities
What This Is
End-to-end capture strategy and leadership for high-stakes pursuits. We embed as your capture director to shape opportunities, position competitively, facilitate teaming, and develop win strategies—bringing discipline and momentum to your toughest bids.
What's Included
- Embedded capture director for critical opportunities – Hands-on leadership for your most strategic pursuits from shaping through proposal submission
- Shaping strategy, stakeholder analysis, and early customer engagement – Positioning your solution and supporting relationships before the RFP drops
- Competitive analysis and positioning – Understanding your competitors and crafting strategies to win against them
- Teaming strategy and partner facilitation – Identifying, qualifying, and securing the right partners to strengthen your position
- Gate reviews and bid/no-bid frameworks – Structured decision-making at each gate to ensure you pursue winnable opportunities
- Win strategy and solution development – Defining your discriminators, pricing approach, and technical solution architecture
- Proposal themes, discriminators, and win strategies – Compelling win themes and proof points that differentiate you in competitive bids
- Price-to-win analysis and contract strategy – Competitive pricing strategy and optimal contract structure
Best For
- Organizations pursuing strategic contracts ($10M+ total contract value)
- Firms without dedicated capture capability or needing expert augmentation
- Teams navigating complex, competitive bids with multiple incumbents or strong competition
- Companies pursuing recompetes or critical new business opportunities
- Organizations needing to elevate capture maturity and win rate
How We Engage
Embedded Capture Director – Full capture leadership (3-12 months per pursuit, 10-20 hours/week) from shaping through proposal strategy
Gate-based Support – Project-based support for specific capture phases (from Pursuit Gate to Proposal Submission)
Capture Coaching – Advisory support to your internal capture manager, providing guidance and quality checks throughout the pursuit
We customize our approach based on pursuit complexity, your internal capability, and competitive dynamics.
Strategic Messaging
Clear messaging that wins
What This Is
Messaging frameworks, thought leadership, and capture narratives that translate complex capabilities into clear value for federal buyers. We help you differentiate in crowded markets and win—whether through corporate messaging, executive positioning, or proposal themes. Strategic Messaging is part of the Adaptive Arrow System™—aligning your positioning, executive visibility, and capture narratives with your competitive strategy to drive growth.
What's Included
- Arrow Voice™ strategic messaging framework – Integrated positioning architecture that aligns your corporate messaging, executive visibility, capture narratives, and buyer engagement strategies with your growth objectives
- Corporate messaging and capability statements – Clear value propositions and capability narratives that resonate with federal buyers
- Thought leadership content and executive positioning – Articles, LinkedIn strategies, and speaking content that build visibility and credibility
- Brand positioning for federal markets – Strategic positioning that distinguishes you from competitors and resonates with agency missions
- Capture narratives and competitive messaging – Customer-facing messaging for shaping conversations and competitive positioning
- LinkedIn and social media strategy – Executive presence and content strategies to build relationships and market awareness
- Content calendars and buyer engagement plans – Sustained content strategies that keep you visible to target agencies and decision-makers
Best For
- Companies that need to differentiate in crowded markets or articulate their value clearly
- Firms entering the federal market for the first time and requiring positioning and messaging frameworks
- Organizations preparing high-stakes proposals that require compelling win themes
- Teams seeking to build executive visibility and thought leadership presence
- Companies with strong capabilities but weak market messaging
How We Engage
Advisory Projects – Focused engagements (4-8 weeks) for corporate positioning, messaging frameworks, or capability statement development
Retainer-based Content Support – Ongoing monthly support for thought leadership, social media content, executive positioning, and capture strategy
We customize our approach based on your market maturity, competitive positioning needs, and content capabilities.